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Core concepts

A shared business record opening into several outcomes.

Person​

The verified human identity that signs in. One person can create or join more than one Business Record without registering again.

Business Record​

The durable identity and history of a business. It keeps the business name, members, public proof, and the product contexts that business uses.

Product context​

A focused place for one kind of work. Sell and TradeDesk are separate contexts because a consumer purchase and a company agreement do not follow the same path.

Discovery​

The public attention surface. Discovery connects useful posts, products, questions, business profiles, and conversations to a real identity.

Sell​

The context where a business presents products, accepts a checkout, connects supported payment providers, and follows fulfillment.

TradeDesk​

The context for selling to companies. It keeps buyer companies, agreed pricing, quotes, purchase references, credit, invoices, and payment receipts together.

Product Record​

The history around one product: what changed, who was involved, what was purchased, how it moved, and which evidence can be prepared when needed.

Business Pulse​

A short, prioritized view of moments that may need action, such as a waiting buyer, movable money, a trust gap, or a likely return.

Agent​

A bounded workflow that listens for a business event, checks context, makes a decision, and uses only the tools and authority the owner allows.

Test and live work​

Testing should use safe sample data and should not perform real financial, customer, or fulfillment actions. Live work can affect customers and money. Review the selected context, authority, and provider mode before launch.